What
visual elements grab your attention first?
·
The
pictures of "average" women
·
Women
in workforce
·
Different
ethnicity
What
other details reinforce that impression? How?
·
Obama's
rhetoric
·
Refers
to the women as "mothers, sisters, daughters...."
·
A
doctor, teacher, department store worker
What
is more important? Less important?
·
Video
is short- all aspects important
·
pieces
go hand in hand
·
Obama's
speech matches photos
·
However, more pictures would have been a little more
helpful, less Obama since speech is about women
What
about color and style? What impact do they have on your impressions?
·
American
Flag in background of speech
·
Pictures
of women focused on them background blurry
·
Empathizes
the womens' role in everyday life
How
does the image direct the viewer’s eyes and reinforce what is important?
·
Women
key point in pictures
·
Important
in everyday life
·
Make
things run smoothly
·
Mother,
sister, daughter, wife etc. pull heartstrings, we all have a woman that's
important to us
·
See
the hard work women put into work/life
What
text is included? How does the text relate to the image?
·
"President
Obama is committed to protecting a woman's right to choose"
·
Target
audience: woman
·
"Committed"
key word to phrase, shows women his undying support
·
Woman's
right to choose: Healthcare no longer employers decision
What
argument is being made? Consider: when this was made (kairos), who is the audience,
what is the purpose (exigency).
·
Women
have the right to make own decisions
·
Their
body their decision
·
Moving
forward
·
Starts
of speech with his main point of speech
List
details that provide ethos, pathos, logos.
·
Ethos:
President Obama
·
Pathos:
Women make decisions, "wives, sisters, daughters, moms",
contraceptive use, women half of this
country/workforce, keep moving forward
·
Logos:
None
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